Award-winning global campaign for Tiger Beer, turning air pollution into ink and returning it back to the streets as art.
The campaign was live on the streets of Singapore, Hong Kong, Sydney, New York, Chicago, London, Berlin and Amsterdam as local artists decorated their streets with the ink.
The campaign gained extensive global PR including CNN, BBC, New York Times, Guardian, Contagious front cover and even a TED talk. It has been been recognised at award shows worldwide including Cannes Gold Lions, D&AD pencils, Asia Spikes and Gunn Report Top 100.
