Rebranding of the UK digital bank with a multi-media campaign, aiming to secure 18-30 year old customers.
We started with an unbranded TV teaser ad, which created intrigue on Twitter.
The campaign then launched a 60 second TV spot with online extras of the fake outtakes, press, posters and banners.
The campaign was a huge success achieving over 120% of targeted new account openings.
It picked up BTAA arrows, Campaign Big Awards, Creative Circle and D&AD.
