To launch the new season of Stranger Things we made an immersive experience in the upside down, only accessible through a portal in a poster.
This campaign had everything: traditional authentic 80s posters, cryptic clues, spooky answerphone messages, a 17m rotting tunnel, immersive theatre, and free pizza.
Clues hidden in posters had to be pieced together to locate where the rift was opening.
Once they found the rift, fans were able to explore the upside down, with every last detail perfectly matched to the show, down to the smells. For those that survived, there was a limited edition pizza as a reward.
The launch campaign won a Clio Grand Prix, 4 Creative Circles and a British Arrow.
