This started as a private project and finished up a global PR campaign taking over two years to make and funded by the United Nations.
Released in response to the yearly media attention of the Forbes Top 100 World’s Rich List. We show the names, faces and stories of the people at the other end of the list.
We approached news and media outlets who covered the Forbes list and ask them to balance things up by promoting our list too. Coverage included The Huffington Post, CNN, NY Times, London Evening Standard, Channel 9 news, posters in Times Square and front page of the influential Vatican magazine L'Osservatore Romano.
The campaign won Asia Spikes, Australian Award Pencils and a D&AD Pencil.
